The One Show Design finalists have been announced, and quite a few Indian agencies feature in that list. Cheil Communications, Contract Advertising, Equus Red Cell, Red Lion, Rediffusion DYR, Leo Burnett, O&M, Euro RSCG, Meridian Communication and Vikash Chemjong are the Indian finalists in various categories.
Cheil Communications, Samsung’s in-house agency, has been declared a finalist for the entry ‘Mobile Traker – Illustration’ for client Samsung Mobile in the POP and In-Store Campaign category.
Contract Advertising is in the finalists’ list for the entry ‘Hands and Tree’ done for the Help Delhi Breathe campaign in the Logo/Trademark Design – Single only category.
Equus Red Cell’s entry titled ‘Straight Face’ has made it to the finalists’ list in the Logo/Trademark Design – Single only category.
Mumbai-based agency Red Lion’s entry titled ‘Baby Boomers’ has also made it to the finalists’ list in the Logo/Trademark Design – Single only category.
Three of Rediffusion DYR’s entries have made it to the finalists’ list – ‘The Birds’ for Amway India in the Posters Design (single) category; ‘Frame’ for Getty Images in the Corporate Identity (Single) category; and ‘Hairstyles’ for Juice Hair in the Environmental Design (Single) category.
Leo Burnett’s entry titled ‘Color percentages’ for client Luxor Highlighters has made to the finalists’ list in the Posters Campaign category.
Two campaigns of O&M done for WWF titled ‘Plant more lives – Birds and Fish’ have made it to the finalists’ list in the Public Service/Non-profit Educational Posters – single and campaign categories.
Meridian Communication’s entry titled ‘Please plant trees’ for client WWF made it to the finalists’ list also in the Public Service/Non-profit Educational Posters campaign category.
Euro RSCG’s entry titled Roots for client Roots Revival Society has made it to the finalists’ list in the Public Service/Non-profit Educational Posters single category.
Two campaigns by Gurgaon-based Vikash Chemjong titled ‘Stomach’ and ‘Bubble’ for client Glaxo SmithKline have made it to the finalists’ list in the Posters campaign category.
Agency heads are obviously elated. Pratap P Suthan, NCD, Cheil Communications, said, “I am very proud of my team. In just three months’ time we were able to turnaround Cheil, making the agency come alive. I hope that in the times to come we will give the best to our clients.”
K V Sridhar, NCD, Leo Burnett, said, “It is a fantastic feeling after getting grand recognition at GoaFest with two Grand Prix Awards and two Golds for Craft. We also received one Silver and one Bronze at AdFest in Pattaya recently. We are also the finalist at Addys’ and Art Director’s Club.”
Abhijit Avasthi, ECD, O&M, remarked, “It feels great, we have not received any awards, but just getting into the books is a huge recognition. We are crossing our fingers and hopping that the finalist entry could convert into metal awards.”
Sagar Mahabaleshwarkar, Chief Creative Officer, Rediffusion DYR, said, “The finalist includes the work of Rajat and Preeti for Getty Images, Abhinav and Danny for Amway, and Suresh and Mayuresh for Juice Hair. We are hoping to convert the listing into metal awards or at least the merit list.”
Satbir Singh, Chief Creative Officer, Euro RSCG, said, “We are very happy to be among the finalists. We are expecting to go further in the competition.”
The final round of judging for the One Show would be held in New York on May 2, 3 and 4. The finalists would be announced at a press conference on May 6, while the Pencil winners would be announced on May 7, at the One Show 2008.
The One Show is an international advertising award show presented for creative excellence with categories, including print, television radio, outdoor, innovative media and marketing, and integrated branding. The works are being judged by an international jury of award-winning art directors, copywriters and creative directors.