McCann Worldgroup India has notched three Pencils at the One Show Awards. The agency won two Gold Pencils in the Collateral category for its entries titled ‘Queen Mao’ and ‘Demo Posters’ as well as in the Out of Home category for Billboards for the entry titled ‘Queen Mao’ all for Western Union Money Transfer, besides four additional Merit Awards.
The One Show Awards 2013 were given away by the One Club on May 8, 2013.
Prasoon Joshi, Executive Chairman, CEO and Chief Creative Officer, McCann Worldgroup, India applauded the efforts of his team in striking metal at the prestigious international award show. “It’s never easy to win a One Show Pencil and that too a Gold. I am extremely proud of the team – Rahul Mathew and Akshay Kapnadak – for the great work done painstakingly.”
He further said, “It is a good year overall for McCann internationally at One Show and I am happy that we at McCann India are a part of the celebration.”
Western Union was the first to claim to be the fastest way to transfer money. But over the last few years, every money transfer service has been trying to claim the same. Western Union needed to once again own ‘fastest’ in the minds of its potential customers. These billboards and posters were placed en route to Western Union outlets that traditionally showed a lot of business, to convince potential customers that Western Union was indeed the fastest by giving them a live money transfer experience.
Rahul Mathew and Akshay Kapnadak, ECDs at McCann Erickson said, “Western Union has not only been one of McCann Mumbai’s oldest clients, but also one of our more awarded ones. We are very excited at winning at the prestigious One Show for this brand.”
On a winning streak, the campaign debuted at Cannes last year with a Gold and has picked up metals at almost every award show since. At the Clio Awards 2013, the campaign has won a Gold and a Silver, both in the Out of Home category. The overall metal count now stands at 13.
Meanwhile, Ogilvy & Mather Gurgaon won a Gold Pencil for WWF India’s Animal Trees campaign in Public Service/Posters – Series category in the One Show Design Awards.