Winners of the One Show Awards 2011 were announced on May 12, 2011 at the Alice Tully Hall in New York. This year, Indian agencies could bring home some Silvers, even as the Golds were missed out.
In the Out of Home category, McCann Worldgroup bagged a Silver Pencil for their work titled The Cascade of Books. Contract Advertising got a Silver Pencil for Public Service: Outdoor and Posters for their campaign titled Environment Friends Save.
For One Show Design, Ogilvy & Mather got a Silver in the Corporate Identity category for their work titled All About Acupressure. TBWA got two awards for Yatra in the Collateral: Promotion and Direct Mail category.
Commenting on the win, Prasoon Joshi, Chairman, McCann Worldgroup, remarked, “One Show is a tough competition and the jury sensibilities are different here. However, we are very happy to have won a Silver and the team that has worked on the campaign has done a wonderful job. Great work by Talha Mohsin, Mahesh Parab and their team. Hence, we take the award in the right spirit.”
Shiv Sethuraman, CEO, TBWA/India, said, “I am obviously delighted that our work for Yatra.com won two Silvers. It is work that has been recognised by several juries as being best in class. Rishi Chanana (Creative Director) and the team in Delhi deserve all the credit. I was hoping more work from India would win, but that’s the way it goes!”
The One Show, the premiere international advertising award show, sets the industry standards for creative advertising in print, television, radio, outdoor, innovative marketing, integrated branding and branded content. Each year, work is judged by an international jury of award-winning art directors, copywriters and creative directors. All finalists will be published in the 2011 annual, ‘The One Show: Advertising's best Print, Radio and TV’.