Winners of the 35th Annual One Show have been announced. Of the total 37 entries from India this year, five have bagged Pencils, while there are 34 merits. Rediffusion Y&R took home two Pencils, while Karigari Design Inc, Bates141 and Out of the Box bagged one Pencil each. The One Show Design and One Show awards ceremony will be held in New York on May 10 and May 13, respectively.
It may be recalled that last year, DDB Mudra was the sole Pencil winner from India at The One Show.
In an exclusive conversation with exchange4media, Kevin Swanepoel, President, The One Club, said, “I am thrilled to see India make huge strides in the international advertising and design stage. Being honoured by the leading creative award in the industry says something about the direction the industry is heading in India.”
Meanwhile, on why India has not made a mark in the One Show Interactive yet, Swanepoel said, “We are yet to see India’s entrance on to the Interactive Media stage. I am hopeful that we will soon see some amazing work done in the digital media space. India has a history of great computer programming and good advertising, now if Indian creatives could just find a way to get theses two disciplines to work in unison, I am sure amazing things could happen.”
One Show 2010 Pencil Winners:
Rediffusion Y&R bagged the two Pencils for its work for Seventy MM, titled ‘Harry Potter’ and ‘Avatar’ for the Posters, P.O.P. and In-Store – Single categories.
Karigari Design’s Pencil came for its work for The Backpacker Company, titled ‘Soap Cards’ in the One Show Design – Single category. Bates141 and Out of the Box bagged their Pencils for their works on Women’s Grievances Cell and Presidium Senior Secondary School under the One Show Design, Collateral – Single and One Show Design, Collateral – Campaign categories, respectively.
One Show Merits:
On the take off for the sizeable number of Merit awardees, Swanepoel remarked, “Attaining a Merit award is no small feat. The One Show has exceptional high standards, winning a Merit award is the equivalent as being nominated for an Oscar. So few Pencils are handed out on the night, it is the most coveted creative award in the industry.”
Nine entries from Leo Burnett India have made it to the merits at One Show. They include the work on Proctor & Gamble Tides ‘Magttraction’ for Magazine and Innovation in Advertising categories, while Tide’s Stainbroidery Ink and Tide Stainbroidery entries have made it to Collateral: Posters, Collateral: Promotion and Innovation in Advertising categories. The agency also has two entries for Proctor & Gamble in the Package Design – Campaign and Collateral – Promotion categories.
Ogilvy India has a total of five merits, which include their work on HUL’s Ponds in the Small Space Print – Campaign category; The Economist in Outdoor – Campaign category; Vodafone Essar Ltd’s ‘Choking Lives’ in Public Service: Newspaper or Magazine category; and Breakthrough Trust titled, ‘Domestic Violence’ in the Public Service: Television – Campaign category. The agency also scored a merit for GlaxoSmithKline in One Show Design, Collateral - Posters, P.O.P and In-Store – Campaign category.
McCann WorldGroup has two merits – its work for Videocon Industries and Republic of Chicken in Newspapers: Full Page or Spread – Single and Experiential Advertising categories, respectively.
Aggi and Padhi’s venture Taproot India’s The One show merits include the work for Transasia Papers and Nirma Ltd in the Newspapers: Full Page or Spread – Campaign categories. The agency also has one entry in the design category for Transasia (Collateral - Posters, P.O.P and In-Store - Campaign).
Grey Worldwide has also made it to the One Show merits’ list for Pantene and Ojus Medical Institute in the Outdoor – Campaign and Collateral (Brochures and Direct Mail) – Single categories, respectively, and for Pantene in the Design category.
JWT India made it to the One Show Design Merit list with three entries for its work on Atul Sharma for Corporate Identity – Campaign category, while Birla Global Finance and Maharashtra Janavikas Kendra made it for the Spatial Design – Single category.
Bates141 has three merits for its work on Steadtler (Newspapers: Full Page or Spread – Campaign category), TC Ghai (Design, Corporate Identity – Campaign category), and India Antivirus (Design, Direct Mail – Single category).
Publicis Communication, Dentsu Marcom, Meridian and Contract have one entry each in The One Show and One Show Design merit list – Publicis Communication for Croft Pens Small Space Print – Single; Dentsu Marcom for WWF (One Show Design, Public Service: Collateral - Campaign); Meridian for treesforfree.org (One Show Design, Public Service: Outdoor and Posters - Single); and Contract Advertising for The Environment People (One Show Design, Public Service: Outdoor and Posters - Campaign).