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One Show 2008 finalists announced; 15 Indian entries make it to the list

07-May-2008
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One Show 2008 finalists announced; 15 Indian entries make it to the list

One Show 2008 finalists have been announced. This year, 15 Indian entries have made it to the finalists’ list of the total 507 entries that India had sent in. O&M leads with five entries, followed by Rediffusion DY&R and Leo Burnett with four entries each. JWT and Meridian Communications have one entry each in the finalists’ list.

Among the O&M entries that were nominated as semi-finalists, entries such as the Words Campaign for IBM, Stomach for GlaxoSmithKline, Gunshot and Videocon TV for Videocon Industries, and Swimming Pool for HSBC have been nominated as finalists.

Leo Burnett’s print and outdoor work for Luxor Writing Instruments have got the agency four nominations under two categories – Consumer Newspaper: Full Page or Spread – Single’, and ‘Collateral Posters – Single.’ The campaign had recently won the agency two Grand Prix.

Rediffusion’s work titled ‘The Birds’ for Amway India is a finalist under the category of Collateral Posters – Single, while its ‘Sugar Free Ants Muffin’ campaign for Zydus Cadila is a finalist in three different categories – Outdoor-Single, Outdoor-Campaign, and Innovative Use of Advertising.

JWT has a single entry in the list, its print work for GM International’s Twins Campaign under the Small Space Print: B&W or Color: Less than a Page – single’ category.

Meridian Communication, too, has earned itself a place in the finalists’ list at the One Show 2008 with its entry titled ‘Free Brid Song’ for its client Treesforfree.org.

The Indian Finalists are:





















Category: Consumer Newspaper: Full Page or Spread - Single
Client Entry Title Agency
1) Luxor Writing Instruments Che Leo Burnett, Mumbai
2) Luxor Writing Instruments Hitler Leo Burnett, Mumbai
Small Space Print: B&W or color: Less than a Page - Single
Client Entry Title Agency
3) GM Pens International Twins JWT, Mumbai
Small Space Print: B&W or color: Less than a Page - Campaign
Client Entry Title Agency
4) IBM Words Campaign O&M, Bangalore
Collateral: Posters - Single
Client Entry Title Agency
5) Luxor Writing Instruments Charlie Leo Burnett India, Mumbai
6) Luxor Writing Instruments Hitler Leo Burnett India, Mumbai
7) Amway India The Birds Rediffusion DYR, Gurgaon
Collateral: Posters - Campaign
Client Entry Title Agency
8) GlaxoSmithKline Stomach Ogilvy & Mather - New Delhi, Gurgaon
Outdoor - Single
Client Entry Title Agency
9) Zydus Cadila Sugar Free Ants Muffin Rediffusion DY & R, Bangalore
Outdoor - Campaign
Client Entry Title Agency
10) Zydus Cadila Sugar Free Ants Muffin Rediffusion DY & R, Bangalore
Public Service/Political Radio - single
Client Entry Title Agency
11) treesforfree.org Free Birdsong Meridian Communication, Bangalore
Consumer Radio - Single
Client Entry Title Agency
12) Videocon Industries Gunshot Ogilvy & Mather, Mumbai
Consumer Radio - Campaign
Client Entry Title Agency
13) Videocon Industries Videocon TV Ogilvy & Mather, Mumbai
Innovative use of Advertising - single
Client Entry Title Agency
14) HSBC Swimming Pool Agency
O&M, Mumbai

Innovative use of Advertising - Campaign
Client Entry Title Agency
15) Zydus Cadila Sugar Free Ants Campaign Rediffusion DY & R, Bangalore
Country-wise list of finalists:
Country Total Entries Number of Finalists (Pencils and Merits)
Argentina 111 5
Australia 329 12
Austria 32 -
Belgium 27 -
Brazil 434 19
Canada 772 25
Chile 17 -
China 329 9
Colombia 57 2
Costa Rica 6 -
Croatia 1 -
Czech Republic 16 -
Denmark 15 1
Finland 18 -
France 134 5
Germany 787 39
Hong Kong 119 4
Hungary 7 -
India 507 15
Indonesia 30 1
Ireland 6 -
Israel 12 -
Italy 44 1
Japan 316 5
Korea, Republic Of 94 1
Lebanon 1 -
Malaysia 161 12
Malta 4 -
Mexico 87 5
Netherlands 47 4
New Zealand 171 18
Norway 21 1
Philippines 74 -
Poland 6 1
Portugal 32 1
Puerto Rico 34 1
Qatar 50 2
Romania 4 -
Russian Federation 4 -
Singapore 440 16
Slovenia 2 -
South Africa 345 17
Spain 164 13
Sri Lanka 3 -
Sweden 65 3
Switzerland 180 5
Taiwan 66 -
Thailand 199 12
Tunisia 1 -
Turkey 1 -
United Arab Emirates 88 1
United Kingdom 496 41
United States 4563 182
Uruguay 1 -
Vietnam 14 1

Also read:

One Show 2008 shortlist announced; 38 Indian entries make it to semi-finalists’ list

One Show Design finalists announced; Cheil, Contract, Rediffusion DYR among Indian agencies in the list

33rd The One Show to be held in New York City from May 5-9, 2008

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