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One sector that needs business discipline is media agencies: Uday Shankar

One sector that needs business discipline is media agencies: Uday Shankar

Author | exchange4media News Service | Saturday, Jan 29,2011 7:12 AM

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One sector that needs business discipline is media agencies: Uday Shankar

“In their rush for aggregating volume and growing in size, media agencies have knowingly or unknowingly brought down value for broadcasters and for themselves… Will this not impact industry growth?” asks Uday Shankar, CEO, STAR India and President, IBF. More

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