Top Story


Home >> Advertising >> Article

OMS wins media account of Meridian Mobile

Font Size   16
OMS wins media account of Meridian Mobile

OMS has won the media account of Meridian Mobile Pvt. Ltd. Meridian Mobile is part of the UK-based Mobile Group which is a global marketing and distribution company for mobile handset brands. They have set up their services in India from July 2004.

Confirming the deal, P.S. Vinod, Manager, Marketing & Communication, Meridian Mobile Pvt. Ltd., said, “We are still working on the valuation of the media account.” Speaking on the Meridian Group, he said, “We have been into the marketing and distribution of FMCG brands for over 15 years around the world. We will be handling only telecom in India.”

OMS is upbeat about this new deal. Kajal Thakur, Regional Director, OMS, Delhi, said, “We were very keen to work in the telecom industry. It is one of the fastest growing industries in the country. There are 40 million plus subscribers in the country, and the numbers are growing fast. With this account, we will now be involved in telecom.”

Ideas Creative Services is one of the agencies handling the creative for Meridian Mobile.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...