OMS has won the media account of Meridian Mobile Pvt. Ltd. Meridian Mobile is part of the UK-based Mobile Group which is a global marketing and distribution company for mobile handset brands. They have set up their services in India from July 2004.
Confirming the deal, P.S. Vinod, Manager, Marketing & Communication, Meridian Mobile Pvt. Ltd., said, “We are still working on the valuation of the media account.” Speaking on the Meridian Group, he said, “We have been into the marketing and distribution of FMCG brands for over 15 years around the world. We will be handling only telecom in India.”
OMS is upbeat about this new deal. Kajal Thakur, Regional Director, OMS, Delhi, said, “We were very keen to work in the telecom industry. It is one of the fastest growing industries in the country. There are 40 million plus subscribers in the country, and the numbers are growing fast. With this account, we will now be involved in telecom.”
Ideas Creative Services is one of the agencies handling the creative for Meridian Mobile.