Cera Sanitaryware has assigned its media business involving media planning, buying and operations to Optimum Media Solutions (OMS). The incumbent agency was Mediacom. The account size is estimated to be around Rs 5-7 crore. Denstu Marcom is the creative agency.
Commenting on the win, Chandradeep Mitra, President, OMS, said, “We are happy to be chosen the media agency for Cera, a powerful brand in the Indian sanitaryware space. We believe that our strategic media solutions and integrated media capabilities helped us win this prestigious business. We look forward to a fruitful relationship.”
Mitra further said, “We will handle media planning and buying, spanning TV, print and other media for Cera.”
P K Shashidharan, General Manager-Marketing, Cera Sanitaryware, said, “The reason we appointed OMS was that the agency is located locally and is easy to interact with.”
Cera now joins the roster of clients handled by OMS, including Reliance ADAG, HBO, ICI Paints, Yatra.com, Spice Mobiles, Yo Bikes, LIC, SBI, HPCL, Air India, Zenith Computers, ACC Cements, Apollo DKV, MTDC, Amway, Ozone Ayurvedics, TTK Prestige, Sify, Jyothi Laboratories, Amrutanjan, RmKV Silks, and Orpat Group, among others.