OMS (Optimum Media Solutions), the Mudra Group's specialist media independent, has retained the media account of Amway, the direct selling FMCG company. The Amway media business is reviewed annually. However, this year the pitch process was given a miss. The account size is pegged at upwards of Rs 15 crore. This is the fourth year the agency has been awarded the business.
Commenting on why the exception was made, Bill Pinckney, CEO and MD, Amway India, said, "One of our values is partnership, and we are glad that OMS over the years has done well to invest in our account. Their effort is appreciated; we feel happy for OMS and congratulate OMS."
Chandradeep Mitra, President, OMS, said, "We've had a long and steady relationship with Amway and it feels great when a client appreciates and rewards the agency – gestures like these foster and strengthen partnerships."
Niti Kumar, Business Director, OMS North & East, commented, "Amway is a cherished account at OMS and we've seen the brand grow by leaps and bounds in the last few years. The company has lots of plans for the coming year, and our challenge will be to find newer and better ways to make media work for the brand."
Amway India is a wholly-owned subsidiary of the $7.2 billion Amway Corp of the US. One of the largest direct selling companies in the world, Amway has a presence in 88 countries and territories. Currently in its 10th year of operation, Amway India has a sales turnover of Rs 800 crore. The company has a presence in product categories like nutrition and wellness, personal care, home care, cosmetics and insurance.