Top Story


Home >> Advertising >> Article

OMS is media AoR for Panasonic Toughbook, account size Rs 5-6 crore

Font Size   16
OMS is media AoR for Panasonic Toughbook, account size Rs 5-6 crore

Panasonic Systems Asia Pacific has assigned the media duties of its Toughbook range of laptops to the Ahmedabad office of OMS (Optimum Media Solutions), the Mudra group’s media specialist. The annual business is estimated to be in the region of Rs 5-6 crore.

The OMS team went through a series of meetings with Panasonic over the last few months, ideating on the launch plans, before the business was finalised. Chandradeep Mitra, President, OMS, says: “We are absolutely delighted to partner Panasonic in its launch plans for the Toughbook in India. The high-end laptops category is an exciting segment – the focus being more on other differentiators than just megahertz. Panasonic is the leader in this segment and has a clear gameplan and vision to penetrate the Indian market.”

Panasonic launched its Toughbook range of laptops in Mumbai and Delhi earlier this month. Toughbooks are supposed to be the world’s toughest laptops – yet not heavy or oversized. They were originally built specially for the US Army, and are capable of withstanding extreme conditions; they can survive strong vibrations, drops and rain, and have been known to even survive fires and bullets.


NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve