Optimum Media Solutions (OMS) has been appointed the 360-degree media agency for MTV Networks India. The mandate includes planning and buying across all media as well as strategic inputs for programming, scheduling and marketing for the network’s channels, MTV, Nick and VH1. The account size is upwards of Rs 15 crore.
While OMS has been handling the Nick business for the last few months, with this development, it will take charge of the media services for the other two brands as well.
Aditya Swamy, VP, Marketing, MTV Networks, said, “Innovation is the core of MTV Networks and this applies to our media strategy as well. In OMS we have found a likeminded partner who, with their vast experience and strong network, can grow the sampling of our shows.”
Chandradeep Mitra, President, OMS, said, ‘We’re proud to partner global iconic brands like MTV, Nick and VH1. Working with a media client is always more challenging and satisfying.”
OMS will be working closely with MTV Networks’ marketing teams on programming, scheduling and marketing of the programmes. In addition, it will also provide total media solutions through its group companies like Primesite for outdoor and Tribal DDB for Internet.