Top Story

e4m_logo.png

Home >> Advertising >> Article

OMS bags MTV Networks India media business

30-May-2007
Font Size   16
Share
OMS bags MTV Networks India media business

Optimum Media Solutions (OMS) has been appointed the 360-degree media agency for MTV Networks India. The mandate includes planning and buying across all media as well as strategic inputs for programming, scheduling and marketing for the network’s channels, MTV, Nick and VH1. The account size is upwards of Rs 15 crore.

While OMS has been handling the Nick business for the last few months, with this development, it will take charge of the media services for the other two brands as well.

Aditya Swamy, VP, Marketing, MTV Networks, said, “Innovation is the core of MTV Networks and this applies to our media strategy as well. In OMS we have found a likeminded partner who, with their vast experience and strong network, can grow the sampling of our shows.”

Chandradeep Mitra, President, OMS, said, ‘We’re proud to partner global iconic brands like MTV, Nick and VH1. Working with a media client is always more challenging and satisfying.”

OMS will be working closely with MTV Networks’ marketing teams on programming, scheduling and marketing of the programmes. In addition, it will also provide total media solutions through its group companies like Primesite for outdoor and Tribal DDB for Internet.

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India