OMS, the media arm of Mudra, has bagged the media duties of real estate marketing player Disha Direct following a multi-agency pitch. Disha Direct, which currently has operations in Western India, is looking at a pan-India presence in addition to spreading its wings overseas. Santosh Naik, CEO, Disha Direct, said that his company had earmarked an ad budget of Rs 40 crore for the year ahead for this expansion.
Blue Leaf is the creative agency on the business and Disha Direct officials informed that for the time being there were no plans to change the creative agency.
Naik informed that the other agencies in the fray for the business were Madison and MindShare. Speaking further on the reason to hire a media agency now, he said, “We are growing at 300 per cent per annum. We have chalked out plans where we are eyeing not only national presence in times to come, but also presence in the overseas markets. We felt that we needed professional help in our communications strategy. Among the agencies we spoke to, OMS presented a clear plan on what we were looking for, and so we decided to partner with them.”
Disha Direct is a marketing organisation specialising in real estate marketing in India. A pioneer in the concept of second homes in the country, the company was founded by Santosh P Naik with just two members in 1999. The company now has over 125 professionals working in Thane, Andheri, Talegaon, Pune and Nasik, and at the various site offices. Disha Direct is currently marketing 12 luxury properties and second home projects in different parts of India, including Thane, Vadgaon, Kasara, Talegaon and Wada in Maharashtra and Jodhpur in Rajasthan.