Top Story


Home >> Advertising >> Article

OMS bags media duties for Panasonic Office Automation Systems

Font Size   16
OMS bags media duties for Panasonic Office Automation Systems

Close on the heels of winning the Panasonic Toughbook laptop business, Optimum Media Solutions (OMS), Ahmedabad, has bagged the media duties for Panasonic Office Automation Systems. The size of the business is estimated to be around Rs 5 crore. With the current win, the total account size will now add up to Rs 8-10 crore.

Chandradeep Mitra, President, OMS, said, “This win is a reward for the OMS Ahmedabad team, which has been able to win the confidence of this international client by the high standard of their planning, buying and implementation capabilities.”

Prashant Gadhavi, Head of OMS, Ahmedabad, said, “Our work on Panasonic has been of a high quality, which has resulted in OMS bagging additional business from this prestigious client.”

The Panasonic Office Automation Systems range includes a broad line of digital-imaging systems, telecom systems, computer peripherals and office system products designed specifically for business use.

Panasonic Systems Asia Pacific Ltd markets office automation products, including fax and Internet fax machines, EPABX and cordless phone systems, digital copiers, network multifunction devices, document management systems, scanners, electronic whiteboards, color and monochrome laser printers, and impact printers. The focus of the company is on making everyday office tasks simpler, convenient and more energy efficient.

OMS also handles the entire planning, buying and implementation business for Reliance ADAG, one the largest AOR clients in the country. Panasonic joins the roster of a number of prestigious clients handled by OMS, including Reliance ADAG, Paras, HBO, ICI Paints, Electrotherm, LIC, SBI, HPCL, Air India, Zenith Computers, MTDC, Amway, Grasim, TTK, Sify, Jyothi Laboratories, RmKV Silks, Olympus and Orpat.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign