Medical equipment brand Omron has released a new ad film to promote their range of blood pressure monitors.
Conceptualised by Dentsu Marcom, the film tells the story of a daughter who, being away from her mother is concerned for her health. She sends her an Omron BP monitor along with a letter announcing that she has found a guy. She informs her mother that she will bring the man home for Diwali. Moving forward, the story takes a twist with the man turns out to be for the mother and not the daughter. When the mother asks the daughter why she hadn’t informed about it earlier, the daughter replies ‘some things are good to know, some things are not’.
Watch the ad film: https://www.youtube.com/watch?v=DMJdAw-ICD0&feature=youtu.be
The approach was to motivate the youth to look after their parents by sending an Omron blood pressure monitor so that they can keep checking and know the state of their health every day.
Titus Upputuru, National Creative Director - Dentsu Marcom explained, “Parents start behaving like children as they grow old. Their bodies become weaker. Mentally, they become more anxious. Children who are concerned about their parents tend to mother them. This is the insight that we worked with. A daughter and mother switch their roles and the daughter ends up becoming her amma and goes to the extent of looking for a groom for her widowed mother.”
Rajib Sinha, Associate Vice President, Dentsu added, “The film resonates nicely with the occasional sentiments of young men and women hailing from small town wherein the attempt always is to give back to their parents in whatever small way or the other for their happiness, health being the priority. It portrays well with the new age youth who want to make it big and successful in the big city but also give their 100 per cent emotional support to their parents back home.”
Commenting on the film, Buddhi Prakash Tiwari, Manager Product and Marketing, Omron Healthcare said, “Parents seek/need attention in their older age the same way as we all wanted from our parents in our childhood. Parents not only give us what we need but also what we want, But in our busy, stressful life and long distance from parents we tend to forget these things. This is the thought behind this idea. Before it’s too late we all should realize what our parents need, as well, as what they want; because ‘something’s are good to know’.”
The film is currently being screened on TV and the internet and Omron plans to spread the campaign to Print, OOH and cinemas.