The year 2013 has bought in good tidings for Omnicom Media Group; the media agency has added four new media mandates, the combined size of these new businesses is worth Rs 60 crore – Rs 65 crore.
The business wins have come across Omnicom Media Group offices in India. In the south, the agency has added the business for TTK Healthcare Consumer Division, the healthcare vertical of the TTK Group, which is a multi-product, multi-unit, multi-locational conglomerate based in Chennai.
In the north, the agency has added the business of Kohinoor Specialty Foods India and VE Commercial Vehicles, both based in Delhi. Kohinoor Specialty Foods India is a joint venture between McCormick, USA, a global player in manufacturing, marketing and distribution of spices, seasonings, specialty foods and flavours and Kohinoor Foods, a Basmati rice company.
VE Commercial Vehicles is a joint venture between the Volvo Group (Volvo) and Eicher Motors.
The fourth account win is of Quickheal Technologies, a leading IT security solutions company based in Pune. The account will be serviced by Omnicom Media Group’s Mumbai Office.
Omnicom Media Group’s officials have confirmed these developments to exchange4media.
It is understood that while some of these business wins were a result of multi-agency pitches, some accounts have also been awarded to Omnicom Media Group on the back of the work done by the agency.