Top Story

e4m_logo.png

Home >> Advertising >> Article

Omnicom Media Group adds new businesses worth more than Rs 60 crore to kitty

06-February-2013
Font Size   16
Share
Omnicom Media Group adds new businesses worth more than Rs 60 crore to kitty

The year 2013 has bought in good tidings for Omnicom Media Group; the media agency has added four new media mandates, the combined size of these new businesses is worth Rs 60 crore – Rs 65 crore.

The business wins have come across Omnicom Media Group offices in India. In the south, the agency has added the business for TTK Healthcare Consumer Division, the healthcare vertical of the TTK Group, which is a multi-product, multi-unit, multi-locational conglomerate based in Chennai.

In the north, the agency has added the business of Kohinoor Specialty Foods India and VE Commercial Vehicles, both based in Delhi. Kohinoor Specialty Foods India is a joint venture between McCormick, USA, a global player in manufacturing, marketing and distribution of spices, seasonings, specialty foods and flavours and Kohinoor Foods, a Basmati rice company.

VE Commercial Vehicles is a joint venture between the Volvo Group (Volvo) and Eicher Motors.

The fourth account win is of Quickheal Technologies, a leading IT security solutions company based in Pune. The account will be serviced by Omnicom Media Group’s Mumbai Office.
 
Omnicom Media Group’s officials have confirmed these developments to exchange4media.

It is understood that while some of these business wins were a result of multi-agency pitches, some accounts have also been awarded to Omnicom Media Group on the back of the work done by the agency. 

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India