OMD Worldwide CEO Mainardo de Nardis, Live from NY at e4m Conclave on June 11
In a digital world, time lines and geographies do not matter. And there could not be a better example of this than the insightful keynote address by Mainardo de Nardis, CEO, OMD Worldwide, at the Mumbai leg of the exchange4media Conclave 2010 on June 11. de Nardis, who would be connected Live from New York via video conferencing, would be speaking on digital as the electricity driving and powering the entire marketing services industry.
The highlight of his session would be a presentation on ‘The Digital Inflection Point’, which will be a look at where the global digital landscape is going over the next 2-3 years and how that will continue to shape and change the fundamental principles of consumer engagement. Andy Grove, Co-Founder of Intel, famously talks about the ‘Strategic Inflection Point’ of any business – that is the point at which a business has to fundamentally change in order to grow, or risk becoming obsolete. The rapid evolution of Digital platforms and consumer behaviours is causing a similar inflection point for marketers, who need to fundamentally embrace this in all aspects of consumer engagement – from marketing and communications through to insights, the retail experience and product development – or risk losing relevance and, ultimately, market share.
The presentation would be followed by a Q&A session with de Nardis.
The exchange4media Conclave, the annual flagship event of the exchange4media Group, is special this year as it marks the commencement of the Group’s 10th Anniversary celebrations. The theme for the Conclave this year is ‘Rebooting the Indian media and advertising industry’.
The exchange4media Conclave 2010 is presented by Dainik Jagran. The Delhi leg of exchange4media Conclave 2010 will be held on June 9, while the Mumbai leg will be held on June 11.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking