Top Story

e4m_logo.png

Home >> Advertising >> Article

OMD wins Telenor's Media Business

12-February-2016
Font Size   16
Share
OMD wins Telenor's Media Business

OMD has been successfully awarded the media strategy, planning and buying duties for Telenor Group, a leading mobile service provider with more than 200 million mobile subscribers. The win covers the markets of Thailand, India and Pakistan in Asia Pacific, across both online and offline media platforms.

India, Pakistan are new market wins, while in Thailand, the pre-paid category is an additional win for OMD. OMD Thailand has successfully retained Telenor’s post-paid business along with dtac – Telenor’s subsidiary company in Thailand. 

Commenting on the win, Stephen Li, CEO, OMD APAC, said, “The win is a fabulous start to the year and our teams could not be happier. We believe that in working with Telenor, it will give us the opportunity to create interesting, challenging and effective work in the changing marketing and media ecosystem.  Leveraging our deep analytical capability, performance-based media channels, and media creativity, we are looking forward to driving tangible business results for Telenor.”

The account is effective immediately.

Tags OMD Telenor

Murthy hinted on a launch of a digital product sometime soon as competition continues to heat up

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

The film has been conceptualised by JWT and brilliantly leverages the insight that there are endless ways to win your partner back after a tiff

Amazon ruled BARC's Top 10 Brands and took the tenth spot in Top Advertisers for Week 41 (October 7-13)

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company