OMD has been successfully awarded the media strategy, planning and buying duties for Telenor Group, a leading mobile service provider with more than 200 million mobile subscribers. The win covers the markets of Thailand, India and Pakistan in Asia Pacific, across both online and offline media platforms.
India, Pakistan are new market wins, while in Thailand, the pre-paid category is an additional win for OMD. OMD Thailand has successfully retained Telenor’s post-paid business along with dtac – Telenor’s subsidiary company in Thailand.
Commenting on the win, Stephen Li, CEO, OMD APAC, said, “The win is a fabulous start to the year and our teams could not be happier. We believe that in working with Telenor, it will give us the opportunity to create interesting, challenging and effective work in the changing marketing and media ecosystem. Leveraging our deep analytical capability, performance-based media channels, and media creativity, we are looking forward to driving tangible business results for Telenor.”
The account is effective immediately.