After the global pitch of Intel Corp, which went in the favour of OMD, and the agency in India has bagged the business too. Now, OMD is scouting for office space in Bangalore to service the client as Intel India’s main facility is based in Bangalore. The size of the business in India is estimated at upwards of Rs 50 crore.
It is learnt from sources in the industry that the agency is getting together a talent pool in Bangalore. Though the name of the person who will head OMD Bangalore could not be ascertained, there are speculations that an old Mediacom hand based in Bangalore might be roped in.
Though Harish Shriyan, Managing Partner, OMD, didn’t deny the development, he refrained from saying anything further. All he said was, “We are looking for office space and these things take time. I can’t give any information at this stage.”
It may be recalled that in April this year, OMD had bagged the business of Intel Corp following a global pitch process. Globally, the business was with Universal McCann, while Lodestar Universal was handling the business in India prior to the pitch. It was learnt that OMD India was part of the team that was involved in the global pitch.
Post global movement, OMD India wins Intel Corp’s media duties