OMD India has won the media duties for international fashion and lifestyle brand, Mango. Under the contract OMD India will be the agency of record (AoR) for the Mango account in India, responsible for media buying and planning across all traditional and digital media platforms.
“India is a key market for Mango, and we will continue to expand our presence here. OMD’s expertise will help us connect better with our customers as we concentrate efforts to strengthen our customer base and brand presence across the nation,” said Guillermo Corominas Palomar, Advertising Director, Mango.
Mango’s contract with OMD India is effective immediately and the team has begun work on Mango’s Spring/Summer collection campaign. The collection, which will be out shortly, features fashion icon, Kate Moss, as the new face of Mango.
As part of OMD’s recommendation to further build the brand in India, Mango will be foraying into television for the first time in India.
“The brand is in rapid expansion mode in India and the OMD team will ensure Mango’s brand objectives are not just met, but exceeded in this market,” said Jasmin Sohrabji, Managing Director, OMD India, commented after bagging the contract.