OMD India has bagged gold in the Best Entertainment Platform category for Ferrero’s Kinder Joy in The Festival of Media Asia Pacific Awards held on 22nd of March in Singapore.
FOMA, now in its fourth year, is the only awards dedicated to the evolution of media, celebrating the best in media thinking and communications across the APAC region.
Through the campaign titled Kinder Joy Station, OMD India created a strategy to engage with kids to build a high top of mind brand recall for Kinder Joy. This gave birth to Kinder Joy Story Station – where girls and boys could call and listen to their favourite Disney and Marvel Stories for free.
Mamatha Morvankar, MD West said, “This is yet another proof of OMDs strength and capability of MOBILE PLATFORM.”
Amit Lall, AVP Mobile Solutions said, “Growth in Mobile Marketing is strong in India, and our clients have started designing their strategies with mobile at the core of it. We have started this year with some big bang awards across categories on mobile. This is testimony to the fact how bullish we are on mobile and we are going to move a notch higher this year.”