Top Story

e4m_logo.png

Home >> Advertising >> Article

OMD ends the year with a bang; adds new biz worth more than Rs 115 cr

16-December-2013
Font Size   16
Share
OMD ends the year with a bang; adds new biz worth more than Rs 115 cr

2013 has been a good year for OMD and the agency is ending the year on a high note as well with five new media mandates.

The combined size of these new businesses is more than Rs 115 crore, confirm industry sources.

The agency has added Go Daddy, a privately held internet domain registrar and web hosting company. It was recently in the news for its acquisition of web hosting service provider Media Temple.

The second account added by the Group is Cisco, a renowned brand in the IT space.
 
The third account is Carat lane, one of India’s leading e-commerce company, which is in the news for its aggressive campaigns and visibility this year.

Interestingly, the Group has added diverse accounts to its portfolio across domains. The media duties for LifeCell is one such account. Lifecell is positioned as India’s largest and most accredited stem cell bank.
 
TimesPro from the Times Group is another of OMG’s illustrious wins. TimesPro creates and delivers high-involvement career-oriented courses that enhance the skill-sets of graduates to the levels required of a professional.

While some of these business wins were results of multi-agency pitches, other accounts have been awarded to OMD on the back of past work done.

 

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends