Top Story


Home >> Advertising >> Article

OMD ends the year with a bang; adds new biz worth more than Rs 115 cr

Font Size   16
OMD ends the year with a bang; adds new biz worth more than Rs 115 cr

2013 has been a good year for OMD and the agency is ending the year on a high note as well with five new media mandates.

The combined size of these new businesses is more than Rs 115 crore, confirm industry sources.

The agency has added Go Daddy, a privately held internet domain registrar and web hosting company. It was recently in the news for its acquisition of web hosting service provider Media Temple.

The second account added by the Group is Cisco, a renowned brand in the IT space.
The third account is Carat lane, one of India’s leading e-commerce company, which is in the news for its aggressive campaigns and visibility this year.

Interestingly, the Group has added diverse accounts to its portfolio across domains. The media duties for LifeCell is one such account. Lifecell is positioned as India’s largest and most accredited stem cell bank.
TimesPro from the Times Group is another of OMG’s illustrious wins. TimesPro creates and delivers high-involvement career-oriented courses that enhance the skill-sets of graduates to the levels required of a professional.

While some of these business wins were results of multi-agency pitches, other accounts have been awarded to OMD on the back of past work done.


Tags OMD Go Daddy Cisco Carat Lane LifeCell Times Pro Media Duties

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...