OMD, the media brand from the Omnicom Group celebrated its first birthday on February 7, 2008. The agency, whose India launch was announced in February 2007 with nothing more than the name of the agency head – Jasmin Sohrabji as Managing Director – now has three big businesses under its belt, another senior resource in Harish Shriyan and a full-fledged office in Mumbai. And more importantly, it also has chalked out aggressive plans for the year ahead.
Sohrabji is clear that the year ahead will focus on not just growth, “but constantly adding value to the overall OMD offering in India”. One entry in the birthday wish list is “to be omnipresent and celebrate our next birthday across many more cities.”
Sohrabji explained that the journey so far had been “as expected for a start-up”. She said, “There were many moments of stress and many moments of celebration. With each month, OMD grew both as a team and in business. We are happy with our progress thus far, and look forward to building a strong future for OMD India.”
The start-up already has three large businesses in its kitty. Two that came back-to-back were Ambuja Cement and Parle Agro by May 2007. However, the big one came in July 2007, when in the wake of a multi-agency pitch, OMD India won the Rs 100 crore-plus Johnson & Johnson business, the media duties of which were undergoing a global media review at the time. Is there any further addition to the list? “A couple more will be announced by the end of February 2008,” Sohrabji replied.
OMD is a very strong media house internationally, and Sohrabji informed that the market reception in India, too, had been very positive. She said, “The fact that we made a strong presence within the first six months of our launch helped.” Is OMD India happy with the growth so far? “Yes, we are,” said Sohrabji, adding, “OMD India won its first business within a month of operation, and was also awarded one of the largest pitched AoRs of 2007.”
OMD has had a happy year, but the year 2008 promises to be a challenging one for the Indian media industry with more players and the accentuated competition. OMD has a gameplan in place, and it would be interesting to see how many wishes of the team are granted by its second birthday in India.
OMD to set up shop in India with Jasmin Sohrabji as Managing Director