The winning streak of OMD continues with the agency adding two more accounts to its kitty – Hindustan Pencils Ltd and Cotton World. The cumulative account size is pegged at Rs 18 crore. No pitch preceded both the wins.
Hindustan Pencils Ltd makes popular brands of pencils such as Apsara and Nataraj.
OMD had bagged accounts like Parryware Roca, Multi Screen Media, Diesel, and Danone in recent months.
OMD officials have confirmed the wins but refused to share further details on the developments.