Following a multi-agency pitch, FMCG company Henkel India has appointed OMD India as its media agency. Mediaedge:cia is the incumbent agency on the account. Though the size of the business could not be ascertained at the time of filing this report, reliable sources have pegged it at upwards of Rs 30 crore. Henkel India had called for a pitch in April 2009.
Repeated attempts by exchange4media to elicit a comment from both the client and the agency did not yield any result.
The creative duties of Henkel India are being handled by Mudra, TBWA and Interface.
It may recalled that Henkel India had appointed Jayant Singh as MD in February 2009. The company had also announced the re-launch of its flagship dishwash brand Pril in May 2009 with a new look, called Pril Perfect.
Henkel India’s product portfolio includes international brands like Henko, Mr White, Pril and Fa, besides domestic brands like Margo, Neem Toothpaste, Aramusk, Tuhina and Chek.