Top Story

e4m_logo.png

Home >> Advertising >> Article

OMD and DDB Mudra consolidate Media Services, under OMD brand in India

17-November-2016
Font Size   16
Share
OMD and DDB Mudra consolidate Media Services, under OMD brand in India

Omnicom Media Group-owned agency OMD has entered into a partnership with Omnicom-owned DDB Mudra Group in India to consolidate its media services under the OMD brand. As per the agreement, the current media business of DDB (TV, Print, Radio, and Cinema & Digital) will get rebranded as OMD MudraMax. 

The consolidation will allow for operational synergy resulting in enhanced levels of client service excellence.  

Commenting on the development, Jasmin Sohrabji, CEO India & SEA of Omnicom Media Group, said, “The combined power of the consolidation will add significant scale to our operations in India and help us to strengthen our offering for the benefit of our clients. DDB Mudra being a part of the Omnicom family is aligned to OMD’s culture which makes for a seamless transition. I am delighted to welcome OMD MudraMax into the OMD fold and confident that this partnership will help us navigate the complexity of the Indian market with ease, efficiency and solidify the presence of our network, here.”  

Under the consolidation, OMD MudraMax will be headed by Sathyamurthy N P, Executive Director, DDB Mudra Group and President & Head DDBMudraMax, Media and function as an additional local brand in the OMD network with access to the network efficiencies, learnings and tools such as VISION (live operating system designed to drive business growth not just media results) of the OMD global network.     

“This is a great opportunity to create an integrated media brand to take on the expanding Indian market. The synergies of both the entities will allow room for further innovation in terms of ideas, insights and results leading to more meaningful brand and consumer connections. The OMD MudraMax team is looking forward to working with the OMD team to create a massive success story,” said Madhukar Kamath, Group CEO & Managing Director DDB Mudra Group.    

“Both regionally and globally - India is an essential market, in every sense of that word, and one which is continuing to evolve and grow at pace. Our evolution and growth as OMD in India likewise continues to gather momentum. With that in mind this partnership with DDB MudraMax will both add to our scale and further strengthen our presence, and I'm delighted that we can make this announcement,” added Stephen Li, CEO, OMD APAC.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education