Top Story


Home >> Advertising >> Article

OMD’s south ops add new biz worth Rs 20 cr to its kitty; wins include Puma

Font Size   16
OMD’s south ops add new biz worth Rs 20 cr to its kitty; wins include Puma

OMD India is continuing with its winning spree, and this time the action is coming from the agency’s south offices. On the back of a multi-agency pitch, a significant win comes from Bangalore in the form of sports brand Puma. Also contesting for this business was ZenithOptimedia India. The Bangalore OMD office has also added staffing company Teamlease.

OMD’s Chennai office has also added two businesses – digital brand Sify and confectionary brand Lotte. It is understood that no official pitch processes preceded these account movements. The incumbent on Sify was Mudra Max, while Lotte was handled by Mindshare India.

Though the OMD officials confirmed the wins, they didn’t offer any further details on the developments. Sources close to the situation, however, informed that the combined account size of the businesses would be upwards of Rs 20 crore.

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’