Top Story


Home >> Advertising >> Article

O&M Worldwide joins hands with Marka to venture into Bangladesh

Font Size   16
O&M Worldwide joins hands with Marka to venture into Bangladesh

O&M Worldwide and Marka have signed an agreement on Tuesday to establish a full-service brand communications and advertising agency in Bangladesh. O&M will own majority shares in the new agency, which will operate under the name Ogilvy & Mather Communications Pvt Ltd.

O&M Communications’ clients will include Ogilvy’s worldwide and regional clients as well as companies currently being serviced by Marka.

“This new Bangladesh agency completes the foundation to our South Asia strategy,” said Miles Young, Chairman of O&M Asia Pacific. “We have a strong network in India and we just established fully owned operations in Pakistan. At the same time, Marka is well known as a nimble, solutions-oriented player in the local market. This new agency is an opportunity for us to provide our clients with seamless service across South Asia and to marry global resources with the best local know-how in order to do what I believe we do best – lead by example – in this fast-developing market.”

Commenting on the merger, Pratap Bose, CEO, O&M India, said, “Ogilvy would bring in its full armoury of specialised skills into the Bangladesh market and provide a quantum difference to what clients have traditionally been used to.”

Fahima Choudhury, Managing Partner, Marka, said, “At Marka, we are looking forward to our new venture with O&M. Bangladesh is at the threshold of an advertising boom and this new agency will allow us to ride that boom. Ogilvy’s 360-degree expertise, with our local expertise, puts us in a new league and will enable us to immediately mine the demand for comprehensive advertising and activation solutions.”

The agreement was signed by Young, Choudhury, and Bose.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow

While domestic and international brands are competing for a bigger pie of the growing digital content market, Reliance Jio with its Jio Studios has added a new dimension to this competition.

At the Ad Club Knowledge series event in association with Hindustan Times presented an interactive session with Chandramouli Venkatesan, CEO (special projects) - ‎Pidilite Industries Limited, on his b...