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O&M partners with Prisma Advertising to explore Nepal market

07-January-2005
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O&M partners with Prisma Advertising to explore Nepal market

With representations in Pakistan, Bangladesh, Sri Lanka and Nepal, Ogilvy & Mather is now entering the Nepal market in a big way. Signing an agreement with Prisma Advertising of Nepal, the agency has now become the official representative of O&M in Nepal.

Prisma’s client portfolio includes some of the big names in Nepal like Coca-Cola, Kodak, San Miguel Beer, USAid, Unicef, Johnson & Johnson, Seagram’s, Samsung, Jet Airways, Marico, Western Union, Kumari Bank Limited and Kawasaki Bajaj.

Ranjit Acharya, CEO of Prisma Advertising, will be heading Ogilvy in Nepal. And, as for Ogilvy’s role, the agency will provide them with training, knowledge banks, international experience and client references. Talking to exchange4media, John Goodman, CEO (India & South Asia), Ogilvy & Mather, said, “The market is surprisingly buoyant in Nepal.”

“I’m thrilled and excited to be a part of Ogilvy and this association is more thrilling as we now have the opportunity to work with one of the most creative agencies in the world," said Acharya.

Commenting on the association, Goodman said, “For us this completes the SAARC’s Asian network, with agency representation in Pakistan, Bangladesh, Sri Lanka and Nepal. We believe we are one of only 2-3 networks who can offer this. We will certainly look to invest and take an equity stake when the time is right.”

Prisma Advertising was established in 1991 and is one of the known agencies in Nepal. Despite the civil unrest in Nepal, the economy is in a good shape of which the agency has taken full advantage showing a maintained growth of 60 per cent and above in its annual turnover.

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