According to reports, Bajaj Auto has awarded its upcoming luxury bike’s creative mandate to Ogilvy & Mather, Mumbai. The automobile company had called in a creative pitch 20 days ago.
Bajaj Auto has several agencies onboard for motorcycles, including Leo Burnett, Mullen Lintas and Ogilvy & Mather.
Reports say that while the company is still calculating on the media spend and account size, market sources suggest that it would be approximately Rs 70 crore.
In the luxury bike segment, Bajaj Auto already has Avenger and Pulsar.