Top Story

e4m_logo.png

Home >> Advertising >> Article

O&M, McCann, Lowe shine at Clio Awards

14-May-2007
Font Size   16
Share
O&M, McCann, Lowe shine at Clio Awards

Even though India did not qualify at the One Show, there needn’t be any disappointment. Elsewhere, O&M, McCann Erickson and Lowe have emerged winners for their creative work. At the 48th Clio Awards that took place in Miami last week, India has bagged six awards, of which three each of Silver and Bronze have been won.

Lowe Mumbai won two Silvers for the Poster and Print mediums, under the Public Service category for its advertisements for the Cancer Patients Aid Association (CPAA).

McCann Erickson Mumbai won a Bronze for its Reebok advertisement under the Design and Point-of-Purchase categories. It also won a Bronze for its three HappyDent Teeth Whitening Gum Radio advertisements.

O&M Mumbai won a Bronze for its work on the WWF Tree, which had been done as a Poster, under the Public Service category. Its print ad for Fevicol also won a Silver medal, under the Home category.

The categories this year included Billboard, Content and Contact, Design, Hall of Fame, Innovative Media, Integrated Campaign, Interactive, Poster, Print, Television and Cinema, and Radio.

India had been nominated for 18 entries this year, under the categories of Print, Television and Cinema, Posters, Innovative Media, Radio and Design.

Prasoon Joshi, Regional Creative Director, South and South-East Asia, McCann Erickson, said that he is thrilled with the awards. “It’s great to get these awards, and I’m really happy and pleased about it. The Clio Award is extremely respected. I am especially pleased with our winning a prize for the Happydent advertisement -- radio doesn’t get recognised easily, since it is tough to make a good radio ad, it is rather language-dependent and does not have much visual appeal. This has encouraged us to do more of that now. As for our Reebok ad that won in the Design medium, I must say that our designer Denzil did a great job. He has an exceptional art mind, a design mind, and I’m very pleased that he has won it.”

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India