Even though India did not qualify at the One Show, there needn’t be any disappointment. Elsewhere, O&M, McCann Erickson and Lowe have emerged winners for their creative work. At the 48th Clio Awards that took place in Miami last week, India has bagged six awards, of which three each of Silver and Bronze have been won.
Lowe Mumbai won two Silvers for the Poster and Print mediums, under the Public Service category for its advertisements for the Cancer Patients Aid Association (CPAA).
McCann Erickson Mumbai won a Bronze for its Reebok advertisement under the Design and Point-of-Purchase categories. It also won a Bronze for its three HappyDent Teeth Whitening Gum Radio advertisements.
O&M Mumbai won a Bronze for its work on the WWF Tree, which had been done as a Poster, under the Public Service category. Its print ad for Fevicol also won a Silver medal, under the Home category.
The categories this year included Billboard, Content and Contact, Design, Hall of Fame, Innovative Media, Integrated Campaign, Interactive, Poster, Print, Television and Cinema, and Radio.
India had been nominated for 18 entries this year, under the categories of Print, Television and Cinema, Posters, Innovative Media, Radio and Design.
Prasoon Joshi, Regional Creative Director, South and South-East Asia, McCann Erickson, said that he is thrilled with the awards. “It’s great to get these awards, and I’m really happy and pleased about it. The Clio Award is extremely respected. I am especially pleased with our winning a prize for the Happydent advertisement -- radio doesn’t get recognised easily, since it is tough to make a good radio ad, it is rather language-dependent and does not have much visual appeal. This has encouraged us to do more of that now. As for our Reebok ad that won in the Design medium, I must say that our designer Denzil did a great job. He has an exceptional art mind, a design mind, and I’m very pleased that he has won it.”