Top Story


Home >> Advertising >> Article

O&M, Kolkata unfurls gives a Italian feel to new Blue & Blues campaign

Font Size   16
O&M, Kolkata unfurls gives a Italian feel to new Blue & Blues campaign

O&M, Kolkata has unveiled an unconventional campaign for Italian leather accessories brand Blue & Blues. It features Italian male and female models with colourful leather bags painted on their bodies.

Blue & Blues is an Italian brand of bags and wallets, which has been launched in India by Blue & Blues Fashion (India) Ltd. Praveen Agarwal, Director, Blue & Blues Fashion, said, ”Our range of bags and wallets would definitely be well received. It has a very distinct flavour in terms of style and look.”

Blue & Blues has launched bright coloured leather bags in keeping with the latest trends for the new age woman. Commenting on the campaign, Dip Sengupta, Managing Partner, O&M, Kolkata, said, “It is as much a trendsetter as the product.”

In order to give an Italian feel, the campaign has been shot in Milan by Italian photographer Mino La Franca, while the body painting has been done by Italian stylist Guido.

The media duties of Blue & Blues is being handled by Mindshare, Kolkata.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign