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O&M, Kolkata unfurls gives a Italian feel to new Blue & Blues campaign

09-August-2006
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O&M, Kolkata unfurls gives a Italian feel to new Blue & Blues campaign

O&M, Kolkata has unveiled an unconventional campaign for Italian leather accessories brand Blue & Blues. It features Italian male and female models with colourful leather bags painted on their bodies.

Blue & Blues is an Italian brand of bags and wallets, which has been launched in India by Blue & Blues Fashion (India) Ltd. Praveen Agarwal, Director, Blue & Blues Fashion, said, ”Our range of bags and wallets would definitely be well received. It has a very distinct flavour in terms of style and look.”

Blue & Blues has launched bright coloured leather bags in keeping with the latest trends for the new age woman. Commenting on the campaign, Dip Sengupta, Managing Partner, O&M, Kolkata, said, “It is as much a trendsetter as the product.”

In order to give an Italian feel, the campaign has been shot in Milan by Italian photographer Mino La Franca, while the body painting has been done by Italian stylist Guido.

The media duties of Blue & Blues is being handled by Mindshare, Kolkata.

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