O&M Kolkata will now handle the creative duties for MP Jewellers. MP Jewellers is one of the prominent players in the Kolkata jewellery market. The business, which was hitherto with Bates Kolkata, has moved to O&M after a pitch.
Said Sharmista Dev, Head of Office, O&M Kolkata, “In the pitch presentation, the challenge was to communicate that gold could be a part of a woman’s everyday lifestyle, rather than being confined to only special occasions usage.”
She added, “O&M handles World Gold Council and a lot of those learnings found resonance in the pitch presentation.”
According to Dip Sengupta, Managing Partner, O&M Kolkata, “The strategy for MP Jewellers was to provide a context in which a woman could be seen naturally wearing gold jewellery. It meant changing the way gold is perceived by consumers.”
The media business for MP Jewellers is being handled by The Media Edge, Kolkata.