Ogilvy & Mather Kolkata has bagged the creative duties of the Euro brand of innerwear, a brand from Rupa.
Elaborating on this win, O&M Kolkata General Manager Sharmista Dev said, “Our differentiated approach supported by a 360- degree rendition made us the favourite in the race.”
Euro Director Rajnish Agarwal said, “The O&M team has showcased its capabilities in coming up with a fresh strategic and creative perspectives on Euro. This prompted us to align business with Ogilvy.”
Euro is positioned as an upmarket male innerwear brand. With O&M joining the fray, Rupa now has three agencies in the city--the others being JWT and Rediffusion DY&R handling its various other brands.