Top Story

e4m_logo.png

Home >> Advertising >> Article

O&M, Kolkata, bags Lafarge Cement account

26-December-2005
Font Size   16
Share
O&M, Kolkata, bags Lafarge Cement account

O&M Kolkata has bagged the Lafarge Cement account. While it is unclear as to which other agencies were in the running, O&M was apparently selected after a protracted and closely contested pitch. The incumbent agency was Bates, Kolkata.

The account, which is a full service assignment, would be a sizeable win for O&M Kolkata. Speaking about the win, Sharmista Dev, General Manager, O&M, Kolkata, said, “Lafarge is a prestigious and a nostalgic win for O&M, Kolkata. Today, the brand is at another stage of evolution given the increased competition in this category. It’s indeed exciting and challenging for us to re-acquaint ourselves and take the brand to the next level.”

Incidentally, O&M was the agency that had launched the brand in India.

Lafarge, a French multinational, entered the Indian market in 1999 and continues to leverage its ‘World Number One’ position in their marketing communication. It is currently the leading cement brand in East India, with its portfolio including a premium variant – Concreto – as well.

Lafarge also runs a home building centre in Kolkata by way of consumer service, which offers tips on all things related to home building.

For a player operating in an essentially commoditised market, Lafarge has considerable brand building activities and media presence, encompassing television, press, radio and outdoor.

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.