The first ever Tamizh Awards from the Advertising Club of Madras had the advertising industry abuzz in the South. Held in Chennai on October 1, Tamizh Awards 2008 saw O&M Chennai bag the most metals, closely followed by JWT Chennai.
O&M Chennai took home two Golds, five Silvers and three Bronzes, besides winning the coveted ‘Sakalakalavallavan’ Award for bagging the maximum metals. O&M won the first Gold in Best Use of Celebrity category for Vodafone ‘Cash and Carryover’ campaign, while the second Gold for the agency came for Radio – Product category for Chinni’s MMKR campaign.
JWT was a close second at the Awards, bagging three Golds and four Bronzes. Most of the awards for JWT came for the campaigns it did for The Times of India, Chennai edition. The agency’s campaign titled ‘A Day in the Life of Chennai’ (featuring Nakka Mukka) for The Times of India bagged two Golds and one Bronze for JWT, while The Times of India’s ‘Arrival’ campaign won one Gold and two Bronzes. JWT won Golds in the Film Media, Jingle and Poster/ Outdoor/ Ambient Media categories.
Other prominent winners included McCann Erickson (two Golds, two Silvers and one Bronze); TBWA (one Gold and three Silvers for the work done for Hello FM); Maitri Advertising; Rediffusion DYR; Salt; and Orchard Advertising. Maitri Advertising, Rediffusion DYR and Chennai-based creative shop Salt bagged three metals each.
Among the radio players, SFM bagged four awards, while both Big FM and Hello FM bagged three metals each. Vijay TV bagged one Gold and two Silvers.
The brands that won their respective agencies most prizes across a number of categories included The Times of India Chennai, Hello FM, TVS Star City, Chinni's (Cavinkare), and Vodafone.
Earlier, in a recorded message, Advertising Club Madras President R Seshadri, said that the Ad Club planned to take the Tamizh Awards to international destinations in the near future. N Murali, Managing Director, The Hindu, was the chief guest at the Awards function. Murali also unveiled the website of the Madras Ad Club on the occasion.
Others present at the Award ceremony included Skandaraaj, COO, Daily Thanthi; RV Rajan, Chairman, Anugraha Madison; Satish Babu, Managing Director, Univercell; B Srinivasan, Managing Director, Vikatan Group; David Appasamy, Chief Communication Officer, Sify; film director Vasanth; K Sriram, GM, Vijay TV; and Princeson Jose, Chairman, Prince Gem and Jewelry, among others.
The Tamizh Awards 2008 celebrated communication that that was focused on the Tamizh consumer. A total of 366 entries were received in 26 categories from 46 different entrants.