In its annual event of creating a creative cadre to recognise the best of talent among its creative brands, WPP’s latest listing places O&M India in the third rank. The ranking is a combined tally of the offices of Ogilvy Mumbai, Ogilvy Delhi, Ogilvy Bangalore and Ogilvy Kolkata. WPP has created a point system basis to grade the work of its top creative agencies worldwide and then ranks agencies accordingly.
The members of the top 15 agencies get together to discuss the work and then rank it. The objective is to set higher creative standards for the WPP agencies by encouraging internal competition of this kind.
Ogilvy Mumbai has secured the seventh position in this worldwide ranking. This ranking has been done on the basis of the performance of the last 10 months and up to Cannes 2007 of all WPP agencies from around the world. Interestingly, no other Indian WPP company, which includes the likes of JWT, has made it in the top 19 of this ranking. JWT India takes the 20th position.
O&M’s Piyush Pandey is very excited with the agency’s performance. He said, “This is on the basis of our consistent performance in the last 10 months and on the width of the work we have done. This is not just one campaign here and there. This year, all markets that O&M has offices in, including the likes of Kolkata, have done some very good work, and I’m very proud of this. This proves that we are on track.”