Top Story


Home >> Advertising >> Article

O&M Director, South retires, no successor named

Font Size   16
O&M Director, South retires, no successor named

Mohan Menon, Director – South, O&M, has decided to hang up his boots after being with the agency for the entire span of his 32-year-old career. While no successor has been named following Menon’s announcement to retire, Prateek Srivastava, recently promoted to the post of Executive Director, will be monitoring the agency’s Southern operations.

“I’ve been in the business for 32 years and I think it’s time to do something new,” said Menon, when contacted by He added that his decision to retire also came out of a personal reason. Mohan’s wife, owing to her inability to take the Bangalore weather, has made Chennai her base. “I’ve lived a fragmented life for the past six years and I think I’ve done my time,” he added. Menon has now shifted base to Chennai.

Menon, who served as the agency’s Director South, took care of the group’s operations in Bangalore, Hyderabad and Chennai. Interestingly, no successor has been named following Menon’s decision to retire and the designation of ‘Director South’ has been done away with. And, Prateek Srivastava, VP and Head of Bangalore branch was recently promoted as Executive Director and offered the responsibilities of taking care of the agency’s Southern operations. “There comes a time when you have groomed your people and they can efficiently run things on their own,” Menon commented.

When asked about his next destination, Menon said that he would take a break from mainstream advertising. “I’d like to chill out for some time and regroup. I’ll try my hand at writing, teaching and then decide what would be a good direction to take,” he said.

Menon joined O&M in 1972 as a copywriter. Moving to Chennai seven years later, as a Creative Director, he went on to head the city’s branch. Besides this, he has had short stints in Sri Lanka and Bangladesh before taking over as Director South six years ago.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...