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O&M Director, South retires, no successor named

O&M Director, South retires, no successor named

Author | Shubha Kumble | Friday, Apr 16,2004 5:50 AM

O&M Director, South retires, no successor named

Mohan Menon, Director – South, O&M, has decided to hang up his boots after being with the agency for the entire span of his 32-year-old career. While no successor has been named following Menon’s announcement to retire, Prateek Srivastava, recently promoted to the post of Executive Director, will be monitoring the agency’s Southern operations.

“I’ve been in the business for 32 years and I think it’s time to do something new,” said Menon, when contacted by He added that his decision to retire also came out of a personal reason. Mohan’s wife, owing to her inability to take the Bangalore weather, has made Chennai her base. “I’ve lived a fragmented life for the past six years and I think I’ve done my time,” he added. Menon has now shifted base to Chennai.

Menon, who served as the agency’s Director South, took care of the group’s operations in Bangalore, Hyderabad and Chennai. Interestingly, no successor has been named following Menon’s decision to retire and the designation of ‘Director South’ has been done away with. And, Prateek Srivastava, VP and Head of Bangalore branch was recently promoted as Executive Director and offered the responsibilities of taking care of the agency’s Southern operations. “There comes a time when you have groomed your people and they can efficiently run things on their own,” Menon commented.

When asked about his next destination, Menon said that he would take a break from mainstream advertising. “I’d like to chill out for some time and regroup. I’ll try my hand at writing, teaching and then decide what would be a good direction to take,” he said.

Menon joined O&M in 1972 as a copywriter. Moving to Chennai seven years later, as a Creative Director, he went on to head the city’s branch. Besides this, he has had short stints in Sri Lanka and Bangladesh before taking over as Director South six years ago.

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