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O&M beefs up its creative leadership in Bangalore

27-April-2006
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O&M beefs up its creative leadership in Bangalore

Two key members from the Ogilvy Mumbai creative team – Malvika Mehra and Amit Akali – are moving to Bangalore as creative heads to lead the function there. The Gen Next creative heads will work closely with Ogilvy, Bangalore Head, Prateek Srivastava, and provide fresh impetus to the creative process there.

Commenting on the moves, Piyush Pandey, Executive Chairman and National Creative Director, O&M India, said, “Creativity with responsibility and accountability is what makes a person a creative head. Both Malvika and Amit have demonstrated these qualities in a star-studded office like O&M, Mumbai. I am sure our Bangalore clients and their brands will benefit from their work as well as partnership abilities.”

Mehra and Akali, who have worked as a team at Ogilvy, Mumbai for the last two years, are the creators of the recent ‘Surprisingly SBI’ campaign that has given the brand a new face and created a new paradigm in financial advertising.

Mehra, who began her career with the agency in 1994, has worked in Ogilvy’s Mumbai and Delhi offices and worked on a number of national and multinational accounts like Levers, Cadbury’s, Asian Paints and Hutch. Akali, too, has about 11 years’ experience in the business and joined Ogilvy in 2004. During his career, he has worked on clients like Cadbury’s, Hutch and The Times of India. Both Mehra and Akali have won several national creative awards.

Ogilvy, Bangalore is one of six offices o the agency in India and offers a 360-communication solution to its clients. The key clients in Bangalore include Unilever (beverages and food), Titan Watches, SAB Miller, WorldSpace, SAP, IBM, and Madura Garments (Allen Solly).

Meanwhile, in another development, Rajiv Rao will move back to Ogilvy, Mumbai to head the Hutch business after completing a successful two-year stint in Bangalore. Rao and his late partner, V Mahesh (who passed away recently), are the creators of the entire award-winning work on Hutch.

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