The sixth Sangbad Pratidin Srijon Samman Awards for excellence in Bengali advertising held on August 20 at Swabhumi in Kolkata belonged to O&M Mumbai, Bates Kolkata and Grey Bangladesh, who emerged as Agencies of the Year at the national level, for Kolkata and from Bangladesh, respectively.
Bates Kolkata won as many as 14 awards, mostly for work done for the ABP
Group, including four golds, five silvers and five bronzes. Response Kolkata
bagged the gold in the prestigious Campaign of the Year category for the
Matrimonial Campaign for rival publication house, The Times of India as also
for the Print Campaign in Colour.
O&M Kolkata was also very much in the limelight with several awards for Hutch and their Buladi campaign propagating AIDS awareness.
Among the outstation agencies, O&M Mumbai picked up seven awards, including two golds, for their work for the National Association for the Blind in the Public Service and Media Innovation categories.
The other Mumbai agency to feature prominently was Everest with two golds, for Parle G in Consumer Products and Bombay Chemicals in the Dubbed TVC categories.
A noteworthy feature of this year’s Srijon Samman was the strong Bangladeshi participation, not just by way of entries but also the presence of a large contingent from across the border at the function.
Apart from Grey, which came out as Agency of the Year – Bangladesh, the other Bangladeshi winners G3, Mediacom and Unitrend, among the agencies, and an advertiser – Grameen Phone, which struck gold in the Original TVC category.
“The most heartening thing for us is the fact that the number of entries has been increasing sharply with each passing year, not just from Kolkata, but from other parts of the country and of course Bangladesh,” observed Srinjoy Bose of Sangbad Pratidin, a growing Bengali daily that has just stepped into its teens.
“What makes this all the more rewarding for us is that we have been able to provide a forum to recognise several unsung talents. Some of the prize winners are actually very small shops or even individuals,” he added.
Another high point of the evening was the induction of ONGC chairman Subir Raha into the Sangbad Pratidin Gunijan Sabha, the equivalent of Hall of Fame, which has over the years been graced by the likes of Sunil Alagh, O P Munjal, Subrata Roy Sahara, Alyque Padamsee, Mike Khanna and Ranjan Kapoor.