SAB India has decided to entrust its Foster’s business to Ogilvy & Mather, Bangalore with immediate effect. There was no incumbent on the business immediately prior to this. Both client and agency refused to divulge any details on the media spends on the business. However, industry sources peg it in the region of Rs 10 crore.
Speaking on the agency-client relation, Sameer Gupta, Head-Brands, SAB Miller, said, “The journey of the SAB and O&M partnership started in 2002 with the Castle brand, followed by Haywards 5000 and now Foster’s. We believe O&M will ensure spectacular work on Foster’s as well as on the current portfolio of SAB brands with the agency.”
Prateek Srivastava, Group President-South, O&M, said, “When Foster’s launched in India in 1998, O&M partnered with the brand in India. We are extremely honoured and excited that SAB has awarded us this business. What makes this win even more significant is that it demonstrates the level of confidence and strength of O&M’s relationship with SAB.”