O&M Mumbai has won the Religare Mutual Fund business. The account size is pegged at Rs 8 crore. Religare operates in the life insurance space under Aegon Religare Life Insurance Company Ltd and wealth management space under the Religare Macquarie Private Wealth brand name. Religare has a pan India presence in 1,837 locations across 498 cities and towns.
Haresh Sadani, Head - Marketing End Product, Religare Mutual Fund, said, “We decided on O&M as they had come out with best creative ideas among the many creative agencies that had taken part in the multi-agency pitch.”
He further said, “It is a 360-degree account involving print, TVC, OOH and BTL activities. The campaigns are expected to break soon.”
NAC Advertising, a Mumbai-based media agency, is handling the media duties of Religare Mutual Fund.