Top Story


Home >> Advertising >> Article

O&M bags Rs 8-cr Religare Mutual Fund account

Font Size   16
O&M bags Rs 8-cr Religare Mutual Fund account

O&M Mumbai has won the Religare Mutual Fund business. The account size is pegged at Rs 8 crore. Religare operates in the life insurance space under Aegon Religare Life Insurance Company Ltd and wealth management space under the Religare Macquarie Private Wealth brand name. Religare has a pan India presence in 1,837 locations across 498 cities and towns.

Haresh Sadani, Head - Marketing End Product, Religare Mutual Fund, said, “We decided on O&M as they had come out with best creative ideas among the many creative agencies that had taken part in the multi-agency pitch.”

He further said, “It is a 360-degree account involving print, TVC, OOH and BTL activities. The campaigns are expected to break soon.”

NAC Advertising, a Mumbai-based media agency, is handling the media duties of Religare Mutual Fund.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship