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O&M bags Rs 8-cr Religare Mutual Fund account

13-August-2009
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O&M bags Rs 8-cr Religare Mutual Fund account

O&M Mumbai has won the Religare Mutual Fund business. The account size is pegged at Rs 8 crore. Religare operates in the life insurance space under Aegon Religare Life Insurance Company Ltd and wealth management space under the Religare Macquarie Private Wealth brand name. Religare has a pan India presence in 1,837 locations across 498 cities and towns.

Haresh Sadani, Head - Marketing End Product, Religare Mutual Fund, said, “We decided on O&M as they had come out with best creative ideas among the many creative agencies that had taken part in the multi-agency pitch.”

He further said, “It is a 360-degree account involving print, TVC, OOH and BTL activities. The campaigns are expected to break soon.”

NAC Advertising, a Mumbai-based media agency, is handling the media duties of Religare Mutual Fund.

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