Putting intense speculations to rest, the verdict is finally out. The creative duties of the Indian Premier League (IPL) have been awarded to O&M, following a multi-agency pitch that reportedly saw the participation of JWT and Leo Burnett. The account size is estimated to be upwards of Rs 25 crore.
exchange4media had reported earlier that GroupM had won the media mandate for IPL. While there were speculations that the business would be handled by MindShare, officials now informed that GroupM had decided to park the business with Maxus.
Confirming the development, Anup Chitnis, ECD-South Asia, O&M, said, “It is a big win for O&M. On the communication plans, we are yet to be briefed. So, I can’t comment on the communication mix of the business right now.”
IPL is the brainchild of BCCI and is backed by the International Cricket Council (ICC) and supported by cricket boards around the world. The tournament, featuring eight teams, would be held over 44 days in 12 Indian cities from April 18, 2008. The top two sides in the tournament will qualify for an international Champions Twenty20 League, which will be held in October 2008.
Bid results for the ownership of the eight teams were announced on January 24, 2008. Vijay Mallya has wond the Bangalore team, Shah Rukh Khan won the Kolkata, Mukesh Ambani won the Mumbai team, Preity Zinta and Ness Wadia won the Mohali/Chandigarh team, GMR Group won the Delhi team, and Deccan Chronicle won the Hyderabad team.
Mallya, Ambani, SRK, Preity win bids for IPL teams; teams sold at around $100 million each
GroupM wins media mandate for Indian Premier League