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O&M bags creative duties of Emirates Airline; account size upwards of Rs 10 cr

11-September-2008
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O&M bags creative duties of Emirates Airline; account size upwards of Rs 10 cr

Following a review of its creative business, Dubai-based Emirates Airline has assigned its creative duties to O&M. The account size is estimated at well over Rs 10 crore. Euro RSCG is the incumbent agency. MPG is the media agency on the account.

No official from Emirates Airlines or O&M was available for comments at the time of filing this report.

The account was previously being serviced by Euro ESCG, which also included the Emirates Holidays (Tourism) business. The business had moved to Euro RSCG in 2005 following a pitch that had seen the participation of Saatchi & Saatchi, TBWA\India, Leo Burnett, RK Swamy BBDO and Lowe.

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