The Manipal Group has appointed O&M as the advertising agency for Manipal Education following a multi-agency pitch. Though the size of the business has not been disclosed, it is expected to be considerable.
Commenting on the development, Anand Sudarshan, Group President, Manipal Education, said, “We believe in the concept of life-long learning. In the immediate future, we’d like to bring our commitment to high quality education to an increasing ambit, including vocational education. In O&M, we believe, we have found a partner who will help us realise that goal.”
Prateek Srivastava, Group President (South), O&M, said, “We are delighted to be given an opportunity to work with Manipal. We look forward to creating some benchmark advertising in the field of education.”
The field of education is rapidly evolving, and Manipal being a major player, is in the best position to tap into new and emerging opportunities in this field.