The much-awaited Campaign Brief Asia Awards has been announced and there is good news for Indian agencies and professionals as well. Ogilvy & Mather ( O&M) was recognised as the top agency in India, Singapore and Hong Kong. The category for Top Creative Directors also featured prominent Indian names like Prasoon Joshi (McCann Erickson), Agnello Dias (JWT) and Piyush Pandey (O&M).
McCann Erickson won the majority of awards for the Hottest Creative Professionals category. The first winner in this category was Kalpesh Patankar from McCann Malaysia. Winners from McCann Mumbai included Manish Bhatt and Raghu Bhat, who jointly shared the second position, followed by Punit Kapoor, Mahesh Parab (who is currently working at Ambience but will join McCann soon), and Rahul Mathew. Last year, Manish Bhatt was ranked No. 3 while Raghu Bhat was ranked No. 9.
O&M Singapore emerged as a clear winner according to Campaign Brief Creative Rankings. The agency topped the latest Campaign Brief Creative Rankings for the fifth year in a row because of Eugene Cheong's big global winner for The Anglican Welfare Council campaign. Other highlights of the report were O&M Asia Pacific being recognised as the Network of the Year, and O&M Singapore being the Regional Agency of the Year.
TBWA and BBDO followed O&M to be positioned as No. 2 and No. 3 top networks, respectively. Other agencies to follow O&M Singapore as top agency were BBDO Singapore, Dentsu Tokyo, BBDO Bangkok and TBWA Singapore.
BBDO Thailand was Thailand Agency of the Year, Dentsu Inc Tokyo was Japan Agency of the Year, JWT Shanghai was China Agency of the Year, Naga DDB Malaysia was Malaysia Agency of the year, while BBDO Guerrero Ortega Manila was Philippines Agency of the Year.