Ogilvy & Mather (O&M) Asia Pacific has appointed Madhukar Sabnavis to the newly created position of Regional Director, Thought Leadership, to develop world-class thinking on brands and communication in the Asia region. The position is the first such appointment among agency networks in Asia.
“Ogilvy in Asia has always been a thought leader in the marketing communication industry,” said Miles Young, Chairman, O&M, Asia Pacific. “Now, as Asia enters the most exciting phase of its history, we have created the post of Regional Director, Thought Leadership. Madhukar is well known as one of the best brains in the Indian advertising business and is the ideal choice for this job due to his track record in driving outstanding thought leadership projects within a highly creative environment.”
Piyush Pandey, Executive Chairman and National Creative Director, O&M India, said, “This is a great recognition of Madhukar’s achievements over the last many years. His contribution to our clients and brands has been significant, and his insights have helped many Creative Directors to produce outstanding work. Madhukar will join the Board of Directors in India as well as the Regional Board of Ogilvy & Mather Asia Pacific. He will be based in Mumbai and continue to perform his role as a Thought Leader in India.”
An official communiqué quoted: “As the largest network in Asia, Ogilvy prides itself in understanding consumers and stakeholders, their similarities and differences. Sabnavis will work closely with Miles Young and Ogilvy senior management in all the communication disciplines on regional initiatives, which are focused on the causes and dynamics of Asian growth.”
“As India takes on increasing economic and intellectual leadership in the region Madhukar’s viewpoint will be particularly beneficial,” said Young. “Quite simply, his brief is to capture the ferment of ideas in this region and distill them into actionable insights which will give our clients competitive advantage."
Said Sabnavis, “What particularly interests and excites me is understanding consumers and cultures, how brands evolve, and making connections between them.”
He has been with Ogilvy India for 18 years, with the last four years heading up the brand planning and consumer knowledge discipline in which he led Ogilvy’s 20-member Indian planning group in building consumer knowledge bases for brand teams to leverage and initiated brand concept related projects.