The Atticus Awards 2007, instituted by the WPP Group, have been announced. The awards are given to honour and recognise original published thinking in marketing and communication. O&M and JWT are the two Indian that have bagged the award.
O&M has won two awards for this year. Iqbal Mohammed, Creative Planner, O&M Bangalore, and Saurabh Sharma, Planning Director, O&M Mumbai, have won the ‘Atticus’ award and ‘Certificate of Merit’ respectively.
Mohammed bagged the award in the Branding and Identity category for his article titled ‘The Elongating Tail of Brand Communication’, an approach to brand building incorporating long tail economics. Sharma won the award in the Market Research and Insight category for his paper titled ‘New Routes from Old Routes’. The article compares the consumption patterns of the Indian and Chinese middle-class consumers.
From JWT, Shaziya Khan, VP and Strategic Planning Director, bagged the ‘Certificate of Merit’ for her article titled ‘Unlocking Naturals’ in the Branding and Identity category. Her article talks about why businessmen and marketers have not been able to completely leverage green inclinations and questions whether that is an area where consumers are ahead of marketers.
The ‘Atticus’ awards are judged by a panel of highly experienced professionals from the global marketing fraternity. This year, the awards had more than 300 entries from across the world.