After its popular ‘Bech De’ campaign, online classified platform OLX returns with another digital initiative called ‘#OLXMadAds.’ Conceptualised by Leo Burnett, this microsite enables sellers to create their own ads in the form of videos and images.
Speaking about the campaign, Gaurav Mehta, CMO, South Asia, OLX says, “It is a step in educating users about building ‘engaging content’ that can help their ad stand out. This is a pure-play digital marketing campaign and the video content created by users is not currently added to their ad on OLX. It is based on empirical evidence that better quality ads get more responses and buyer interest.”
Sellers need to simply log in their email ids and choose one of the 10 characters available on the site including: ‘Astronaut Nasa Musa’, ‘Bomb Bomb Bole’, ‘Dr. Threesome Awesome’, ‘Mr. Bananas’, ‘AachooPichoo’ and ‘Silly Lilly’. Shah feels this campaign will enable sellers to make faster and better transactions apart from strengthening their position as market leaders and the best destination for buying/selling of used goods.
According to Raj Deepak Das, Chief Creative Officer of Leo Burnett India, the idea was to provide OLX users a tool that not only simplifies selling but also makes it fun. “Thus was born #OLXMadAds. This platform is a true demonstration of how we can use creativity and technology together to create magic for a brand,” he says.
OLX is currently concentrating on customers outside the metros after witnessing strong growth in users from tier-2 cities.