The India Chapter of the International Advertising Association (IAA) will play host to the Olive Crown Awards for Excellence in Green Advertising today. The event will held in Mumbai.
These are the first awards in the country that celebrate excellence in communicating sustainability.
“The response from the industry has really warmed my heart” said Kaushik Roy President IAA, and added, “Everyone seems to have adopted these awards as their own cause and have been spontaneous in consenting to be with us at the function. In just its second year, the Olive Crowns will be the most happening and meaningful event in our industry.”
The Guests of Honour at the function will be actor Kajol and Nita Ambani, Chairperson, Reliance Foundation.
A special Green Crusader award will be presented to Dr. Rajendra Pachauri who won the Nobel Prize as Chairman of Inter-Governmental Panel on Climate Change (IPCC).
9XM is the title partner of this event.
As is known, the awards will be presented to winners in 14 categories and will be judged by a panel of judges that included some of the most respected creative names in the business.
The event will see appearances from a mix of creativity, entertainment, a touch of seriousness, a dash of Bollywood and some of the biggest names in the advertising, marketing and media industry walking the ‘green’ carpet.