Top Story

e4m_logo.png

Home >> Advertising >> Article

Ola Cabs withdraws ‘sexist’ ad after social media backlash

26-April-2016
Font Size   16
Share
Ola Cabs withdraws ‘sexist’ ad after social media backlash

This weekend Ola Cabs withdrew one of their recent television campaigns titled ‘Too expensive to take girlfriend out on a date?’ for Ola Micro after facing severe social media backlash.

The ad created by Happy Creative Services underlined the message that using an Ola Micro was cheaper than dating ones’ girlfriend--"My girlfriend costs Rs 525 per km but Ola Micro costs just Rs 6 per km." The taxi operator promotes the affordability proposition in the new campaign, which consists of two additional TVCs, other than the one which was withdrawn.

Click here to view the ad:

 

This latest ad campaign by Ola faced severe criticism on various social media channels for portraying a sexist image of a modern day woman in their creative.

As a result of all the negative publicity Ola Cabs decided to pull down the ad and also apologised for hurting the sentiments.

Few days back, Havells India was also forced to pull down their television campaign which talked about anti-reservation after social media backlash. 

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India