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Ola Cabs withdraws ‘sexist’ ad after social media backlash

Ola Cabs withdraws ‘sexist’ ad after social media backlash

Author | exchange4media News Service | Monday, Apr 25,2016 12:29 PM

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Ola Cabs withdraws ‘sexist’ ad after social media backlash

This weekend Ola Cabs withdrew one of their recent television campaigns titled ‘Too expensive to take girlfriend out on a date?’ for Ola Micro after facing severe social media backlash.

The ad created by Happy Creative Services underlined the message that using an Ola Micro was cheaper than dating ones’ girlfriend--"My girlfriend costs Rs 525 per km but Ola Micro costs just Rs 6 per km." The taxi operator promotes the affordability proposition in the new campaign, which consists of two additional TVCs, other than the one which was withdrawn.

Click here to view the ad:

 

This latest ad campaign by Ola faced severe criticism on various social media channels for portraying a sexist image of a modern day woman in their creative.

As a result of all the negative publicity Ola Cabs decided to pull down the ad and also apologised for hurting the sentiments.

Few days back, Havells India was also forced to pull down their television campaign which talked about anti-reservation after social media backlash. 

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